PBS foundation taps new director

Sep 7, 2017 From staff reports

Joanna Kail has joined the WyomingPBS Foundation as executive director, starting Aug. 15. Kail is a graduate of the University of Wyoming.

Prior to joining the WyomingPBS Foundation she and her husband, Jared, owned Wyoming Inc., a marketing and communications company. As the Creative Director and Co-Owner she worked on branding, marketing and communications strategies for national clients, including the Susan G. Komen Foundation, General Electric and the Petroleum Marketers Association of America.

Within the state Kail and her team won awards for a campaign they strategized for the Wyoming Foster Care Program. On a local scale Wyoming Inc. strategized and implemented the Fly Riverton campaign which created buzz and awareness for the Riverton Regional Airport, increasing enplanements from 175 per month to 800 per month in less than a year.

Kail has also served as the Communications Specialist for the Wyoming Legislative Majority Leadership in Cheyenne, and an Advance Press Lead for the Office of the Vice President of the United States during Vice President Dick Cheney's term in office.

"As a Wyoming native, I am very passionate about enhancing our efforts to explore our state's rich history for generations to come," said Kail. WyomingPBS General Manager and Foundation Board President Terry Dugas said Kail's "ideas about strengthening the relationship between WyomingPBS and its Members, Foundation supporters, and Underwriters are exciting."

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