Airport leaders again to consider name changeAug 31, 2017 By Daniel Bendtsen, Staff Writer
In the coming months, the board of Riverton Regional Airport will consider a proposal to change the airport's name to Wind River Regional Airport.
The proposal comes as the airport's stakeholders have struggled to convince Lander's city council to keep contributing $200,000 each year as a minimum revenue guarantee to ensure the fledgling airline Denver Air Connection breaks even each month.
Local officials have said Lander residents and businesses frequently contribute more than half the commercial boardings out of Riverton.
"One of the things we continue run up against ... is ultimately there's not, outside the confines of the city of Riverton, an overwhelming buy-in," said airport board vice chairman Mick Pryor.
Pryor said a rebranding could encourage the entire county to take ownership of the airport.
"There are some synergies to be captured," he said.
A name change has been an issue that has popped up every five years or so, and previous name change efforts have even included a proposal that would promote the airport as a waypoint to Yellowstone National Park.
"It's is funny how cyclical (these debates) are," said airport board chairman Dean Peranteaux, who also said that "having the discussion again is really important."
Board member Jim Gores expressed some skepticism of the "Wind River" name, saying it "has a local ring to it" but is not recognized on a broader scale by tourists.